Jewelry designer Jennifer Fisher, a Southern California transplant to New York, said that a sleek down parka from the brand Finger in the Nose has become a classic in her two kids' closets, and in her gift-giving repertoire.

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But Apple is locked-down, sleek, calm and generally fights alone.

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Zipping down Interstate 5 in a sleek silver Tesla Model S en route to Los Angeles from San Francisco the only sound I hear is a century-old gasoline-powered paradigm being smashed.

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And since it's small and sleek, it has the "cute" factor down pat.

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And that aesthetic is not limited just to its form, but is found in the details as well--right down to the grooves on the door handles, which make them look as fast and sleek as airplane wings.

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Some days, the menu is a kooky graphic collage, and until recently the bathroom was a neon-fluorescent hall of triangular mirrors. (Perhaps in response to quizzical attention, it has been toned down.) Geometric forms abound, the furniture looks vaguely Scandinavian woodsy yet sleek and the over-all feeling is that of a hippie ski cabin.

NEWYORKER: Isa