Volumes of its smokeless tobacco brands such as Copenhagen and Skoal rose about 3 percent compared with the year-ago period.

NPR: Marlboro Maker Altria 1Q Profit Up About 16 Pct

The spit-free Snus product is aimed at people on the coasts who wouldn't ever be caught dipping Copenhagen or Skoal.

FORBES: Tobacco

Altria improved its situation with the acquisition of smokeless tobacco maker USD in early 2009, bringing USD brands Skoal and Copenhagen under its banner.

FORBES: No Time To Own Amazon, Autozone Or Marlboros

The smokeless tobacco division followed suit with strong OCI growth of 12% (yoy) led by its leading premium offerings of Copenhagen and Skoal both of which saw continued growth in their retail market shares.

FORBES: Marlboro Is Still The Man At Altria

That leaves it focused on the U.S. tobacco market, where it controls 49% of the retail cigarette market with its Marlboro, Virginia Slims, and Parliament brands, and 54.5% of the much smaller smokeless tobacco market with its Skoal and Copenhagen brands.

FORBES: No Time To Own Amazon, Autozone Or Marlboros