What mattered most to him was that a piece was simple and honest, that it worked, and that it was good enough to put his name to.

ECONOMIST: Alan Peters

And Iscar is just the kind of firm that the homespun Mr Buffett understands and has often bought in the past: one built from scratch by the application of simple principles and honest hard work.

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Ordinary people, who regarded Mr Tohra as the last among a vanishing breed of simple and fiercely honest politicians, stood silently in the blistering sun around the common cremation grounds at Village Tohra.

BBC: Gurcharan Singh Tohra

But people who drink are more honest, and a simple questionnaire will turn up 80% of those who have problems.

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In an honest, moving and simple memoir which shows self-knowledge without self-indulgence, Ms Laber describes her background as the daughter of a self-made Russian-Jewish entrepreneur in New York who discouraged her fascination with Russian culture.

ECONOMIST: Human rights

They were given no budget but a simple mandate: Be honest about what is old and what is new.

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He's very focused and, to be honest, if he plays like that he'll win the tournament, simple as that.

BBC: John Parrott on O'Sullivan's 147