Helped by western advisers, it has slimmed many state-owned firms and split them into sellable bits.
Beckham is no doubt a sellable brand that can be used to justify increase subscription fees.
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One beauty of the Total and Suez stakes is that they are easily divisible or sellable.
And how do you help them to translate their bright ideas into sellable products?
Today, 271.1 million shares that could not previously be traded become freely sellable on the public market.
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This was strange, as their fridges, tractors and so forth are among the few sellable products that Belarus makes.
It was a thankless competition that involved plunging gloveless hands into rotting piles of refuse, seeking and sorting out sellable items.
The school also combs through its research looking for sellable ideas.
Iceland has made a private, sellable commodity of its fishing grounds.
Later on television, I saw media Rabbi Shmuley Boteach, who used to claim to be the personal spiritual guide of Michael Jackson, until that presumably became less sellable.
But the senior debt holders may decide that they will fare better if Chrysler files for bankruptcy and they can make a grab for whatever sellable assets are left.
And for those who can't bring in a sellable crop at all, there's always that old standby: federal emergency assistance for farmers who lose their crops to some unkindness of nature.
Financial regulators and central bank governors from the world's biggest economies have made history by agreeing rules on the minimum quantities of cash and liquid or sellable assets that all banks must hold.
What police have seen, he said, is a change in the profile of victims as thieves become less likely to steal cash and more likely to steal phones which are "highly sellable on the second-hand market".
The only credible threat to this centrist block might come from the possible creation of a jihadi party made up of former anti-Soviet guerrillas with conservative social views, bankrolled by Tajiks and headed by a sellable Pushtun.
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While most economists say a tax on carbon emissions is the best way to curb greenhouse gases, the proposed "cap-and-trade" programs that would cap emissions and provide emitters with tradable (and sellable) carbon allowances is likely to curry the most favor with lawmakers and industry.
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