The traffic measured may be normalized by the number of opportunities readers had of visiting the link to avoid biasing the measure due to the ranking preferences of the news search engine.

FORBES: Connect

With Google now as much a verb as a company name, search engine optimization (or SEO)--the process of increasing a site's odds of ranking high in the search stacks--is a key consideration for any e-commerce player.

FORBES: Magazine Article

While anyone can find ample justification to claim that complete focus on quality to the exclusion of search engine optimization is over idealistic, it pays to recognize that Google is succeeding in greatly reducing pragmatic approaches to search ranking manipulation.

FORBES: Connect