He had consumed about seven pints of lager and five Jagerbombs - a mix of Jagermeister and Red Bull energy drink.
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When Britney Spears was in rehab, she had three items always by her side: her cigarettes, a Red Bull energy drink--and her cellphone.
Red Bull recently introduced its energy drink to the South Korean market, which has one of the most devoted eSports fan bases in the world.
Red Bull, the "energy" drink created by Austrian Dietrich Mateschitz, doesn't taste very good.
Austrian Dietrich Mateschitz made our world billionaires cover after turning energy drink Red Bull into a blockbuster brand.
Bernoldi is backed by Austrian energy drink company Red Bull, which first sponsored him as a Sauber test driver and then in his move to Arrows.
Now sponsored by the energy drink maker Red Bull, the theme of this year's competition was "games" and included a centrifuge made with a golf cart engine that spun players at up to five times the force of gravity.
In the U.S., where Red Bull enjoys a 47% share of the energy drink market, sales are growing annually at a 40% clip.
Today, Apple continues to create buzz with each new version of its iPhone and iPad, but energy drink manufacturer and distributor Red Bull have surpassed it.
Breaking the sound barrier is just one of four records expected to be set by Baumgartner and Red Bull Stratos, a project sponsored by the Austrian energy drink manufacturer that is five years in the making.
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PepsiCo said it doesn't consider Kickstart to be an energy drink, noting that it still has far less caffeine than drinks like Monster and Red Bull and none of the mysterious ingredients that have raised concerns among lawmakers and consumer advocates.
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