But how is creativity really treated, beyond the reality distortion field of such misty-eyed ad campaigns?
FORBES: Do We Value People Who "Think Different"? In Schools: Mostly Not.
Looks like Apple Chief Executive Steve Jobs' reality distortion field is portable, because it now appears to have made a trip with Jobs to Memphis, Tenn.
"People talked about Steve's reality distortion field as a joke but at the same time time he gives you the impression that everything he says is core to his belief about the world, " he said.
I've seen almost every one he's given in the last 10 years, and he effortlessly sucks the audience into his famous 'reality distortion field, ' a state of suspended disbelief that makes even mundane products seem like miracles of technology.
It cited Penn State's "excessive focus on athletics" and showed how under Paterno, a football-mad university created its own insular, reality distortion field, one in which to "avoid the consequences of bad publicity, " facts were brushed away and concealed.
"Steve said: 'To create is to connect, '" Mr Ling explains, later adding that the book convinced him that he also has a "reality distortion field" a term often used to describe Mr. Jobs's magnetism and ability to push his teams to buy into his vision.
It's time to take off those stylish green tin foil hats, turn down the reality distortion field, and acknowledge the obvious: Absence of a female member at golf's most prominent club not just a folksy conclave in the woods, but the sport's best-known stage, a citadel of corporate power, happily monetizing and broadcasting its event to millions is woefully out-of-date and should embarrass anyone invested in this event.
Even a real hero, Steve Jobs, is famous for his "reality-distortion field"--in two minutes Jobs can have you believing the moon is made of Brie.
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