Regardless, "it's likely to be a very memorable ad, whether it is widely liked or not, and memorability is a prerequisite for an effective ad, " he says, drawing on knowledge of the company's past creative.

FORBES: Page 2 of 3

Paradoxically, knowledge of the local language, like Japanese or Mandarin, is not a prerequisite for effective communications for organizational development.

FORBES: Asia's Leadership Struggle

In a global economy where the most valuable skill you can sell is your knowledge, a good education is no longer just a pathway to opportunity it is a prerequisite.

NPR: Obama's Address To Congress