Unilever benefits from India's continued reliance on small family shops (compared with the supermarkets prevalent in China), with which it has long-established relationships, and from India's far larger bottom-of-the-pyramid population.

ECONOMIST: Consumer goods

Finestrella, founded in 2008, is a an innovative pioneer in the delivery of affordable and high-value mobile telephony services to the large unbanked population in Mexico which accounts for 75% of the entire population and nearly the entire base of the pyramid socioeconomic segment.

FORBES: Affordable Communications: Finestrella At The Forefront