Nervous politicians should be comforted that, at a time when cars and components all resemble one another, a national identity has become a vital part of the brand.
It is in fact taking it a step further by looking to market all these services under a single brand at a national level, instead of hedging its bets by just partnering with a carrier.
Initially, Wegmans called customers only on their landlines for a Class 1 recall for a national product or a store brand with a recall level of Class 1 or 2 (causing temporary illness).
Their idea was that people want to watch their local team more than they want to watch one of the big national games, but that you need a national brand to sell advertising.
The most renowned institutions in both categories serve a national and even global market, but none have expanded in a big way to leverage the strength of their brand.
The Natural Resources Defense Council, a fellow traveler in eroding national security in pursuit of its own brand of environmental purity, has successfully (for now) used the court system to prevent the Navy from conducting critical sonar training off the West Coast for fear of the alleged harm sonar frequencies cause to whale and dolphin populations.
Even the Cubs, a Cactus League team with a strong national brand, don't command those kinds of prices.
Town centre manager Graham Love said he anticipated the arrival of a "leading fashion brand" to move into the former Woolworths store and that another national food brand could be at the former Laura Ashley store in time for Christmas.
The commission noted that Abbey National was only a recent entrant to this market, but considered that its brand name, national network of branches and presence in personal and some business markets made it one of the very few players outside the big four able to compete in the SME market.
The brand launched a new national TV commercial from its ad agency, Interpublic Group of Cos.
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