Let me give you another example of a thing called medication adherence.

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With Medicare payment reforms and an emphasis on preventive health measures affecting other sectors in health care, pharmaceutical companies are no longer alone in facing poor medication adherence.

FORBES: Drug Companies Need To Push For Medication Adherence

Since 2010, Aberdare has invested in 7 digital health start-ups, including Jiff, which connects payers, patients and health care providers, clinical trial software goBalto, and RxAnte, which offers predictive tools for medication adherence.

FORBES: Aberdare Ventures Moves Deeper Into Digital Health