Still, some longtime aficionados fear that the new Latin pop wave could wash away important cultural connections.

CNN: ASIANOW - TIME Asia

Latin pop star Shakira arrived in town Thursday to discuss SB 1070 with Mayor Phil Gordon, who has vowed to fight the law.

CNN: STORY HIGHLIGHTS

Screen actress Jennifer Lopez has a debut album -- "On the 6" arrives June 22, and includes a duet with Latin pop star Marc Anthony.

CNN: Ricky Martin leading the Latin (music) revolution

After many 75-hour weeks, he now owns a supermarket in Raleigh, where a mostly-immigrant clientele pays cash for Latin pop music, live tilapia and a wide variety of chillies.

ECONOMIST: Among the very poor, the American Dream is alive and well

Though Gomez has veered away from his Brazilian and Cuban influences in his solo music in exchange for a more dreamy, indie pop sound, subtle traces of Latin music are still detectable.

NPR: Robert Gomez: 'On This Day'

Even if their pop following wanes a bit, they will always have this Latin fan base that can keep them playing Madison Square Garden and working with the best producers of the day.

CNN: ASIANOW - TIME Asia

The annual Latin Grammy Awards have become a showcase for some of the best music Latino culture has to offer, including pop, alternative, traditional and classical.

NPR: Latin Grammys Showcase Best Of Latino Music