The fans in Seattle were also eager to invest emotionally and financially in a club that cared as much about them as they did about it.
FORBES: E Pluribus Sounders (Part 2): Focusing on Fans While Building Towards an MLS Franchise
Most aren't ready to invest materially or emotionally in the re-building process until this hurricane season is past.
BBC: NEWS | Americas | One year on: Katrina's legacy
Customers expect vendors to invest financially, intellectually and emotionally in understanding and consistently meeting their evolving expectations.
FORBES: Customer Experience: Is It The Chicken or Egg?
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