Herman also served as a Peace Corps volunteer in Zambia where he helped rural communities develop clean water and hygiene education programs.

WHITEHOUSE: Herman schaffer | The White House

Today under the ownership of Starbucks, Ethos, a for-profit enterprise, sells bottled water, while supporting water, sanitation and hygiene education programs in the developing world.

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Oxfam's programmes in the surrounding villages and camps for the displaced have been providing more than 50, 000 people with clean water, sanitation facilities, hygiene education and assistance to improve their livelihoods.

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Despite this, it has already set aside money from sales to fund water projects, including one in a village of 10, 000 people in the Tamil Nadu region of India, where Belu has created four sources of water for the town, sanitation blocks for children and hygiene education.

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The greatest challenge in India came in the desperately poor, crowded regions of the north, where health care, hygiene, and education are all very poor.

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It is thought the charity, which works in nearly 50 countries, will train people in good hygiene and set up education schemes.

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Paget says Belu -- derived from the word blue and the Italian word for beautiful, "bella" -- takes a three-pronged approach to its clean water projects, by not only providing a clean water source for drinking but water for washing hands and education about the importance of hygiene.

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Education and training opportunities also include childcare, hygiene and prevention of infectious diseases.

UNESCO: Education