High-end fashion label Hugo Boss plans to open about 60 new stores in China's mainland over the next three years, just as growth in the country's luxury sector seems to be cooling off.

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In Germany the second most visited place by Chinese tourists after Berlin is Metzingen, a small town in the Black Forest unknown to most Germans, but home to a giant Hugo Boss discount store since joined by another 20-odd factory outlets for designer labels.

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The company bought businesses such as Hugo Boss, originally a German menswear firm, and signed deals with blue-chip Italian designers such as Gianfranco Ferre.

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New car-owning middle-class residents go for weekend shopping at the outlets, which sells brands like Zegna, Hugo Boss and Burberry.

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