It was with the occasional chain or specialty store that Bathum made some headway--and his biggest mistake:He failed to line up a dedicated sales force and didn't bother to follow up on orders.

FORBES: Magazine Article

It was with the occasional chain or specialty store that Bathum made some headway--and his biggest mistake: He failed to line up a dedicated sales force and didn't bother to follow up on orders.

FORBES: Finding his footing