From the grandest of stages, Richard then heads to the intimate surroundings of the dinner table where Fay Presto plies her trade on the London restaurant scene, entertaining customers between courses.

CNN: Quest for magic

It was methodical research, typical of a man who determinedly became a wine expert after being embarrassed by his youthful ignorance when entertaining French customers.

ECONOMIST: Face value

Am I coming up with new ideas, great thoughts and other ways to keep educating and entertaining my community of customers and partners?

FORBES: Netflix is Genius. Spacey is Brilliant. I Am Just Lazy.

When trying to woo customers with clever Super Bowl ads, companies run the risk of being too entertaining, according to new marketing research.

FORBES: Creating the Perfect Super Bowl Ad