For book publishing companies, e-readers present another way to sell their products and a way to get things to print faster, as an e-book can be distributed faster than a paper copy.

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The e-book user interface doesn't compare to black print on white paper, he added.

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Like e-book pioneers in America, they point to the trend away from paper-based products as the technology for downloading and displaying text electronically gets cheaper, more convenient and easier on the eyes.

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The Samsung e-book displays reflect light naturally and deliver an appearance similar to that of printed paper, allowing people to read more naturally than they would with other backlit electronic paper devices.

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