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Chief executive John Coleman said profit margins had improved thanks to a combination of fewer discounted sales and cost controls.
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The value of a company should be based on the value of its future free cash flows discounted at its cost of capital.
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The cost of discounted, long-distance calls in America has plunged by more than half during the past three years alone, while the tariffs for international calls have tumbled by two-thirds.
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The aim of a minimum price would be to alter the cost of heavily-discounted drinks sold in shops and supermarkets.
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This contributes no profit on the first visit unless the marginal cost is very small or the discounted product pulls through other profitable sales.
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Depending on the deal and the cost of the vehicle, many buyers will find taking the discounted financing (if their credit rating is sufficient to qualify) will save more money over the long term than taking a nominal cash rebate.
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The professors then assembled a different group of students who, after having caught colds, believed that discounted drugs treated their symptoms less well than did the same drugs bought at their full cost (a study that should be of interest to pharmacies advertising over the internet).
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"There should also be an end to discounted drinks, such as two-for-one deals, happy hours and supermarkets selling alcohol at below cost prices, " Mr Craik said.
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The government's accountants define the cost of a student loan as the cash going out minus the projected repayments, the repayments being discounted using a complicated blend of rates on U.S. Treasury securities.
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