The company invested heavily in developing market share, which, in rural Africa, involves giving away lots of free samples.
Second, the G-20 emphasizes fostering a partnership of developed, emerging market and developing countries that share the goal of achieving sustained economic growth.
Nokia has seen its market share in developing markets fall from what was once more than 70% in 2007 to an expected close to 50% in 2011.
It's a way for them to increase their market share in developing nations and, more importantly, it works to prevent cheaper drugs from being imported into lucrative North American and European markets.
One worry for Vertex has been that other companies, like Pharmasset and Bristol-Myers Squibb, are developing other hepatitis C drugs that could curtail its market share in the future.
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Using military technology, Boeing is developing so many new businesses in the commercial market that the share of its civil jet sales will soon fall from 60% of the group's turnover to around half.
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Oracle has cut costs, refocused its energies and, earlier this year, replaced its worn-out flagship product, the Oracle 6 database, with an industry-hailed Oracle's culture, like Ellison himself, has transformed itself: It now focuses on developing long-term partnerships with customers rather than attaining market share at any cost.
Another equipment manufacturer, Sinoma, acquired a 40 percent global share in the cement equipment market by helping developing countries to build their cement-production capability.
India is among Nokia's largest growing markets and, even though its market share has slipped in recent years, the company is targeting customers in developing countries who are looking for cheap mobile phones that have increased functionality.
We expect the namesake beverage Coca-Cola to gradually increase its market share in the international soft drink markets as the company continues to go deeper into the developing regions.
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Set to splurge on developing its fixed-line and third-generation wireless services, the firm aims to staunch the loss of market share to China Mobile.
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