If this resistance grows, it is hard to imagine how people who will not eat a GM corn chip will rush right in and have their prospective progeny genetically tweaked.

FORBES: Will Humans Even Want to be Transhuman?

For instance, Wal-Mart's analysis of Twitter traffic helped convince it to increase the amount of "Avengers" merchandise it offered when the superhero movie came out last year and to introduce a private-label corn chip in the American Southwest.

NPR: Practically Human: Can Smart Machines Do Your Job?