"At least we have each other, " said one of my five best friends with a comforting smile.

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Posts as ads may sound scary, but in a world where we're constantly being bombarded with advertisements, there's something almost comforting in knowing that your friends are slowly becoming a more powerful tool for advertising than many of those million-dollar ad agencies pushing Budweiser or insurance policies at you.

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Strained and iced down, its captured light and heat turned cool and comforting, like an intimate conversation between good friends just passing into memory.

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