La Samaritaine is set to house LVMH's first five-star Cheval Blanc hotel in the capital.
WSJ: LVMH to Mix Luxury and Tourism in Paris
So, what about that 1982 Cheval Blanc one of the greatest wines ever to come out of Bordeaux sitting in your basement?
FORBES: Drink It Up
But the tourists spending at DFS aren't likely to be the same ones staying in the approximately 90 suites of the Cheval Blanc.
And if he chooses to spend more time at his house in St Tropez, or tasting Cheval-Blanc no problem there either.
ECONOMIST: Closing the deals
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