Now, add to that a major branding decision: which titles to carry after the wedding.

FORBES: Connect

"To not abandon their core, and at the same time open the door to a much larger audience, is wise, " he says of the re-branding decision.

FORBES: The Upfronts

Apple, of course, has other considerations than pure specs when it comes to their processor decision, such as branding and bulk prices, but we're sure if AMD manages to best Intel on price, power management and benchmarks -- which looks to be a struggle currently -- Steve Jobs and co. might at least be willing to talk.

ENGADGET: AMD boasts of an Apple future, gripes about Intel

He recently tapped its second branding agency in three years to oversee market research that will help him make a decision about the company's moniker.

FORBES: Magazine Article