Rubin said it sounds like the four guys in Black Sabbath getting together and playing, and Butler agreed.

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Ms. BUTLER: For years there's been a black consciousness movement since the 1970s working to help people appreciate the richness and, you know, stop denigrating their own culture.

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He's been an off-site chief executive ever since he bought his first RV maker in 1977, when he rented a one-room apartment with a single light and a black-and-white TV above a pizza parlor in Butler, Ohio (pop. 921) and commuted every week from New York.

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