In "Gulliver's Travels, " Swift described a vicious conflict between the Big-Enders, who ate their eggs with the big end up, and the Little-Enders, who started from the little end.
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But if things take another turn for the worse, the big ones could end up back in the water.
If they amass front-end tax liabilities, because they have such a short window to earn big cash, they end up with less than expected.
Any sat-nav is going to give you errors, but this one in particular is giving us a big one that may end up in a loss of life.
The big question is whether they end up spending more overall.
Given the preceding potential pitfalls, you can understand the problem with spending all that time preparing to go big you could end up being late and missing by a mile.
If you are too late with your buy and sell decisions, you could end up locking in big losses and missing out on big rebounds.
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Or it could end up being a big crater.
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Staying connected with customers, the press and Wall Street carries an implied threat with poor Salesforce performers: A bad run-in with a client might just end up in the big boss' in-box.
Those are the people I think who end up making such a big difference in the world.
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And Europe's defence industry is so mired in protectionist politics that big programmes such as the Eurofighter often end up late and over budget.
The situation can turn into a damage control mission to maintain a stable footing in a company or end up in the next big search for an alternative.
Swiss bank UBS returned to profit in the first three months of the year, after racking up big losses at the end of 2012, related to the Libor scandal.
Thus, an alliance made up of a couple of big parties and several little ones could win more votes and yet end up with fewer seats.
And as a result, you end up paying higher costs than big businesses that can get better deals because they've got more workers -- they got more purchasing power.
As the following charts show, the big spike-up in bonds at the end of 2008, which was also fueled by economic worries and a declining stock market, ended on December 18, 2008, even as worries about the economy worsened further, and almost three months before the stock market ended its severe 2007-2009 bear market (on March 10, 2009).
His insulin company, Mannkind, has a big deadline coming up at the FDA at the end of next month.
Unfortunately, the excitement about big data may obscure this important distinction and may end up degrading, rather than improving, the quality of the teacher-student connection.
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It encourages duplication, and clients end up paying for distribution, not for Big Ideas.
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"Both those are big markets, but if you focus on them you end up with a very vertical growth plan, " Davison said.
There was a big one last year in Europe, and it could end up consuming tens or hundreds of billions of dollars.
Just jump online and scroll through the hundreds of dating and personals sites that can hook you up with arm-candy for that big end-of-the-year bash.
They have taken up Mr. Kim's crusade to clean up government, end special favors to big business, and bring unprecedented transparency to the conduct of politics and finance.
This still has some other hurdles to go through, but a lot of folks are looking at, hey, if there's more openness to allowing big guess companies to compete, shouldn't that end up giving consumers discounts?
Big Picture : Small teams of analysts embedded within the BU end up working in silos.
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No one knows where this will end up, but the situation has pitched some big names against each other.
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Or will the team end up with the next Ryan Leaf, the big quarterback picked right behind Manning who flopped as a pro despite obvious talent?
These tax hikes would be so big, in fact, that top-bracket taxpayers might end up paying a rate of 67 percent on ordinary income and nearly 50 percent on capital gains.
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