In the 1990s several big pharmaceutical firms, including Bayer AG of Germany, Eli Lilly and Pfizer, formed alliances with Chinese research institutes or companies that specialized in traditional Chinese medicines, aiming to apply modern drug-hunting techniques to screen Chinese herbal medicines for potential Western blockbusters.

FORBES: Magazine Article

In the 1990s several big pharmaceutical firms, including Bayer (nyse: BAY - news - people ) AG of Germany, Eli Lilly and Pfizer, formed alliances with Chinese research institutes or companies that specialized in traditional Chinese medicines, aiming to apply modern drug-hunting techniques to screen Chinese herbal medicines for potential Western blockbusters.

FORBES: Ancient Secrets

And getting the video is as easy as aiming any of a new generation of camcorders at a movie screen.

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Adobe is aiming to become the global standard for all rich media in the "three screen" world - PC, TV, and mobile.

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However, while responsive design aims to scale web content fluidly across multiple devices with different screen sizes, it may not represent the best option for organizations aiming to deliver unique and innovative experiences to customers.

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