The ad effort from Grey Worldwide, which includes a print campaign, was created after market research showed that a number of middle-aged women feel "invisible" after hitting 40 or 50, says Thomas A. Albright, senior director of marketing for Botox Cosmetic.
The advertising effort from Grey Worldwide, which includes a print campaign, was created after market research showed that a number of middle-aged women feel "invisible" after hitting 40 or 50, says Thomas A. Albright, the senior director of marketing for Botox Cosmetic.
Zynga, reached its IPO by finding a way to appeal to a demographic of middle-aged women previously almost completely ignored by game developers.
Had Cherry had his way, the leap in time would have been two years more, but he worried about telling a cast of middle-aged women they were going to have to age seven years.
If you are a divorced middle-aged man looking to have a good time dating women half your age, this article is not for you.
The syndrome was discovered by Dr Nobuo Kurokawa who, over the last 10 years, has been treating a steady flow of Japanese middle-aged women with the same symptoms.
"I think a lot of minis are sold to middle-aged women with good legs, " says Ms. Graubard.
If you're a young women or a middle-aged man, images are then flashed up that will appeal to you.
After controlling for other factors which might influence heart disease risk, they found that high levels of distress at age seven were associated with a 31% increased risk of cardiovascular disease in middle-aged women.
And that audience gets what it wants within the first 10 minutes of Nancy Meyers' blithe, self-regarding, fitfully charming paean to the fairy-tale luck of middle-aged women wealthy enough to maintain a delightful standard of living after a divorce.
Their team studied DNA samples from 470 middle-aged men and women who were already taking part in a long-term study of atherosclerosis led by USC's James Dwyer.
But I think it needs to be more of a conscious thought that both physical activity and sleep are important factors for young to middle-aged women.
It features a bevy of sassy women who contrast with Mr Tusk's mainly grey, male and middle-aged cabinet.
Jane Fahey, a financial and retirement planner in East Lansing, reports that some of her middle-aged clients, both men and women, have had to move back in with their parents.
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