Every child to have agoodstartinlife, every mother to have safe childbirth, everybody to be cared for in old age or if they fell ill or had an accident.
Looks like the company's already off to agoodstart, but we shall see how we get on with the phone in real life, whenever a review unit becomes available.
She told BBC Radio 4's Today programme it was important that a boy's mother was not only ingood physical condition, but that she had a positive outlook and the dynamism required to give him the best possible startinlife.