Part 3, brand naming, introduces the concept of brand, brand-naming industry, and brand naming practice.

第三是品牌命名，介绍品牌概念、品牌命名产业、品牌命名实践、中外品牌命名原则及对比。

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Based on the concept of brand equity, this paper reviews and collects the latest research results at home and abroad.

本文从品牌资产的概念界定出发，对国内外近年来关于品牌资产的最新研究成果进行回顾和整理。

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Based on the concept of brand extension, this paper reviews and collects the latest research results at home and abroad.

本文从品牌延伸的概念出发，对国内外近年来关于品牌延伸的最近研究成果进行了回顾和整理。

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Brand gives your salespeople a competitive edge in addition to price and gives sales and marketing a shared interest in the concept of brand.

FORBES: Sales and Marketing Together at Last

The technology in the Audi urban concept reflects the full capabilities of the brand, especially when it comes to ultra-lightweight construction.

ENGADGET: Audi's Urban Concept heads to IAA Frankfurt, tickles our EV sensibilities

Before "Xbox Music, " there was " Zune Marketplace" -- while Zune (the hardware) was never anywhere near as successful as the Xbox brand is, the concept of tying the marketplace to a single product name seems confusing at best.

ENGADGET: Xbox: The new face of 'entertainment' at Microsoft, beyond just video games