Part 3, brand naming, introduces the concept of brand, brand-naming industry, and brand naming practice.
第三是品牌命名,介绍品牌概念、品牌命名产业、品牌命名实践、中外品牌命名原则及对比。
Based on the concept of brand equity, this paper reviews and collects the latest research results at home and abroad.
本文从品牌资产的概念界定出发,对国内外近年来关于品牌资产的最新研究成果进行回顾和整理。
Based on the concept of brand extension, this paper reviews and collects the latest research results at home and abroad.
本文从品牌延伸的概念出发,对国内外近年来关于品牌延伸的最近研究成果进行了回顾和整理。
From the beginning of the 1990s, the concept of brand equity began to have an impact on our country in the practice and theory.
从90年代初起,品牌资产的概念在实践和理论上开始对我国产生影响。
Professor David Ike "create a strong brand" (" Building a strong brand "), a book first proposed the concept of brand identity.
大卫·艾克教授在《创造强势品牌》(《BuildingaStrongBrand》)一书中首次提出了品牌识别的概念。
The first chapter introduces the concept of brand, multi-brand marketing strategies, risks and the implementation of the requirements.
第一章介绍了品牌的概念,多品牌营销战略的意义、风险和实施要求。
Agents have the concept of brand operation and certain financial strength, market planning and marketing experience, with good financial status.
代理商具备品牌运作理念和一定的资金实力,有市场规划能力和市场推广经验,财务状况良好。
A strong, reasonable price, the quality of the concept of brand awareness and excellent service with a number of enterprises established long-term relations of cooperation.
雄厚的实力、合理的价格、质量理念品牌的认识及优良的服务与多家企业建立了长期的合作关系。
Brand is the result of communication. Studies on Brand should leg on the science of communication to raise the concept of Brand communication and conduct systematic research.
“品牌”是传播的产物,品牌研究应定位于传播学,提出“品牌传播”概念并进行系统研究。
Retaining the Portuguese character of the Company’s brand and quality service as the basic concept and its differentiating mark has been the main driver of TAP strategy in most recent years.
葡萄牙航空公司保持了其品牌的葡萄牙特色,并以优质服务作为其基本运营理念,同时伴以其特色的服务标志,共同成为促进公司战略成功的主要驱动因素。
Guangdong Letaotao Pharmaceutical co., Ltd. always persevere the concept of "health, nature and happiness", and tries to build up a brand image of "expert of ecological nutritional invigoration".
广东乐陶陶药业股份有限公司坚持“健康自然快乐”理念,积极打造“原生态营养滋补专家”的品牌形象。
The joint venture between Nissan Motor Co. of Japan and Dongfeng Motor Group Co. is also promoting its new China-only brand, Qichen, by demonstrating a concept model at the show.
日本尼桑公司和中国东风汽车集团的合资企业也推出了其中国特有的品牌Qichen,在展会上展出了一个概念模型。
The concept of 'chronesthesia' is essentially brand new.
chronesthesia'是一个新概念。
Through it all, the concept of e-business -- once a brand name closely associated with IBM -- has come to simply mean business.
经过这个过程,电子商务的概念 --一度是和IBM紧密相连的一个品牌 --已经逐渐只意味着 商务。
Design has played a crucial role in the brand concept from restaurants to the overall environment, the development of dishes, etc., are all designed to garner power and influence.
设计在其中起到了至关重要的作用,从品牌概念到餐厅整体环境,再到菜品的开发等等,无不闪现设计的力量与影响。
Ordinarily I'd be skeptical of either the word or the concept catching on, but I believe in never ignoring any trend spotted by Mr. Brand, especially on this topic.
最初我有点怀疑这个词以及它的概念能否被大众接受,但我坚信不能忽略布兰德先生提出的任何环保理念。
How healthy green light fashion hot pot life concept is incorporated in the Chinese name of a new brand, is the huge challenge Wevin faces.
如何把轻时尚火锅健康绿色生活理念融入新品牌的中文命名之中,是先知命名团队所面临的巨大挑战。
The first part of the paper introduced the brand, the concept of the training market, and the corresponding introduced the brand, competition theory and training related theories used below theory.
本文第一部分的内容详细解读了品牌、培训市场的概念,并相应的介绍了下文用到的品牌理论、竞争理论和培训的相关理论。
Input: Åbro Bryggeri, one of the most modern family breweries in Europe, wanted a brand new design concept for a brand new mixed drink named Glow.
输入:AbroBryggeri是欧洲最现代的家庭酿酒厂之一,该厂新推出一款叫做“闪烁”(Glow)混合饮料,因此需要新的设计理念。
Clothing to join the basic concept of the brand and business experience to teach, clothing franchisee because they do not understand the operating technology, so to join.
服装加入品牌的基本概念和业务经验传授,服装加盟商因为他们不懂操作技术,所以加入。
The key reason for the success of Sohu brand is that traditional value concept is united with modern life fashion.
将传统价值观念与现代生活方式嫁接,则是其品牌塑造成功的关键因素。
The development concept of TISCO is leading to brand and challenging future.
通钢的理念是品牌领先,冲击未来。
As a part of the project since the creation of the general concept of the brand, the architectonic search ubiquitously attempts a comprehensive reflection of the essence of the product.
由于一般品牌理念的创建,其本身也是作为项目的一部分,是在建筑学上搜索无处不在的产品精髓的综合反映。
For the reflection of this phenomenon, the brand "Pansy" that carries our concept was born.
对于这种现象的反思,“葩希”这一承载着我们理念的品牌诞生了。
Packaging is the brand concept, product characteristics, the comprehensive reflection of consumption psychology, which directly affect the temptation to consumers.
包装是品牌理念、产品特性、消费心理的综合反映,它直接影响到消费者的购买欲。
For the 2010 Star Wars brand packaging style guide, the "Clone and Sky" concept first began at PILOT with a very tight crop into the eyes of Anakin Skywalker looking off into the distance.
对于2010年度星战品牌包装类型指南,PILOT的“克隆人和天空”概念始于用一个狭窄的画面剪裁出阿纳金凝视远方的双眼。
The thesis clearly defined the concept of TV channel brand and creatively built the practical application frame of Incorporated Marketing Communication theory.
本文清晰地界定了电视频道品牌的概念,创造性地建立了整合营销传播理论应用于电视频道品牌的实践框架。
The thesis clearly defined the concept of TV channel brand and creatively built the practical application frame of Incorporated Marketing Communication theory.
本文清晰地界定了电视频道品牌的概念,创造性地建立了整合营销传播理论应用于电视频道品牌的实践框架。
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