The studies of mass communication consider that mass media is completely the instrument of social control and due to this reason, effect studies becomes the most important aspect of studies.
大众传播研究的兴起，完全偏离了“关系”的视角，相反，大众媒介彻头彻尾就是社会控制的工具，效果研究成为中心，其原因就在于此。
"Media criticism" is an important branch of modern mass communication. In a word, it, which belongs to the field of application communication studies, is to criticize media.
“媒介批评”是现代大众传播学的重要分支，简单而言，就是批评媒介，是对大众传播媒介本身进行批评，属于应用传播学的研究领域。
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