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According to Capita, who dispute the phrase "lie detector test", "VRA analyses, in real time, changes in voice frequency" which are then assessed by "trained operators" to identify possible bogus claimants.
BBC: Councillor resigns over 'lie detector' fears
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One catalyst driving the push is the proliferation of social media mining tools, which allow companies to test and tweak new go-to-market strategies in real time and without the need for an actual focus group.
FORBES: From Focus Groups to "Friend" Groups
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Imagine a few years hence taking a real-time, video-quality test drive in a new Cadillac from the comfort of your own couch.
CNN: Life at One Gigahertz
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This means that advertisers could do things like automatically create scores of ad campaigns and test different ads on LinkedIn, or quickly change spending across LinkedIn and other social media outlets in real-time, LinkedIn says.
FORBES: LinkedIn Targets Ad Growth With New Ads API
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The auto industry has been working on so-called V2V technology for a long time but this is the first large-scale test to see how well it works in the real world.
FORBES: Get Ready For Talking Cars That Don't Crash And Get You To Work On Time
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Mitsukoshi, Shiseido, and Fujitsu have teamed up to bring a virtual, real-time makeover machine into Japanese department stores in order to give women a chance to test out a smorgasbord of shades on their virtual face before throwing down their hard earned loot.
ENGADGET: Japanese department stores trialing virtual makeover machines