Leaving aside the obvious questions — how could the backers associate a widely used procedure that has at least some plausible medical reasons with a socialcustom that serves no medical purpose?
You can also produce a custom signature that includes a photo, icon links to your social media pages and other websites, and other customizable options.
Cindy McCombe tells the story of how Matthew Walzer, a 17-year-old with cerebral palsy, used social media and key influencers to make his message go viral, and how Nike responded by making custom shoes for him.
Perhaps the most interesting facet of the new marketing initiative involves creating custom experiences around food, fashion, entertainment and travel, all of which have a significant social media aspect.