It is not uncommon for a retailer to have a set of systems for retail point-of-sale, another for e-commerce and yet another for the call center, with information entered and stored differently and in different formats in each case.
If you have information about the Gosch case, call the West Des Moines Police Department at (515) 222-3345 or the National Center for Missing and Exploited Children at 1-800-THE LOST.