The research was done at the Victoria University of Wellington in New Zealand, where scientists tested a variety of statements whose truthfulness would be uncertain for most subjects.

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For struggling first-time entrepreneurs and start-up owners, the pair have had their share of struggles starting their band off while both attending college at the Victoria University of Wellington in 1998.

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Some, like Wellington's Victoria University biologist Wayne Linklater, writing in Wellington's Dominion Post, have questioned the use of money on an animal whose species is not endangered.

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