It can be done by telling a good STORY.

这个方法就是：讲好一个故事。

youdao

The greatest products in the world don’t get anywhere without telling a good story.

世界上最好的产品不需要宣传也能卖的很好。

youdao

Personal branding not only involves telling a good story about yourself but helping others around you to reinforce and spread the brand.

个人品牌运作不仅仅涉及到说一个很好的关于你自己的故事，还要帮助你身边的人，从而加强和推广你的品牌。

youdao

She was known to have said: "Don't spoil a good story by telling the truth!"

VOA: special.2009.01.11

It may be that we notice it so much in BioShock Infinite because that game does such a good job at telling a story in almost every other way.

FORBES: [Spoilers follow.]

Alexandra Fuller is one of the many women writing narrative non-fiction about Africa today, perhaps because women who occupy fewer positions of power, particularly in Africa are good at telling a story from the bottom up.

ECONOMIST: Africa is a continent made for��and of��storytellers

And above all, what were the couple thinking in telling their story in a space normally reserved for feel-good, soft-focus meet-cute tales?

FORBES: The Story Behind That Controversial NYT 'Vows' Column