产品差异化战略(Strategy of Product Differentiation)所谓差异化战略,是指为使企业产品、服务、企业形象等与竞争对手有明显的区别,以获得竞争优势而采取的战略。这种.
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The four path of actualizing differentiation strategy are: product difference, the market difference, the service difference and image difference.
差异化战略的实施途径一般分为产品差异化、市场差异化、服务差异化和形象差异化四个方面。
In this thesis, supplier selection criteria are analyzed from the perspective of competitive strategy, namely, cost-leadership strategy and product differentiation strategy.
本论文从竞争战略的角度,即成本领先战略和产品差异化战略,对供应商选择标准进行了分析。
For the firm in the network economy, product differentiation strategy is one of the important strategies to win the market competition.
对于网络经济当中的厂商而言,产品差异化策略是赢得市场竞争的一项重要策略。
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