The key account manager requires a level of sophistication in marketing and financial analysis not normally found in the sales force.

大客户经理要具备精明的市场和财务分析能力，这在普通的销售团队中是不常见的。

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By contrast, performance measures for a key account manager role occupied by a salesperson reporting to a regional sales manager are likely to be more short-run oriented.

相反，向区域销售经理上报的销售人员的关键账户经理角色的绩效测量，很可能更侧重于短期。

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Furthermore, in well-run key account programs, the key account manager not only has top-line (sales revenue) responsibility, but also bottom-line profit (or, at least, profit contribution).

此外，在运行较好的关键客户项目中，大客户经理不仅有确保销售收入的责任，还有确保利润的责任(至少要有利润贡献)。

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