A website that just sits there, without a consistently strong promotional effort, will continue to underperform.

网站做好了，就放在那里，如果不进行大力度的持续推广，那么这个网站仍然不会产生实际的效果。

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The promotional effort is to make the product stand out on a store shelf and say"take me home" to the customer walking down the store aisle.

推销是为了使此产品在商场的货柜上脱颖而出，并且在客户在商店而过时，觉得此产品是值得买回家的东西。

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Advertising in all its many forms must work together with other forms of promotion in order to reap the greatest benefits from the total promotional effort.

为了获得整个促销的最佳效果，众多形式的广告必须与不同形式的促销相结合。

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Guesses range from an online game to a digital comic book to a virtual Harry Potter encyclopedia to a new promotional effort for the final movie in the franchise, "Harry Potter and the Deathly Hallows: Part 2, " which hits theaters July 15.

CNN: J.K. Rowling previews mysterious 'Pottermore' site

With a hotspot directory and promotional offer on T-Mobile Hotspot access, Sony put in a good effort to move beyind the product's small frame, but the price could be a bit friendlier and Bluetooth and AIM support are two key missing features.

ENGADGET: Switched On: The 2006 Switchies -- Portable Products