广告中双关语的语用功能和运用技巧-实务英语论文(1)—中华励志网 Key words] advertisement; pun; pragmatic maxims; pragmatic function [gap=319]关键词】广告；双关语；语用原则；语用功能
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It must be adhered especially to three pragmatic maxims—suitable maxim, agitated maxim and coordinated maxim which summed up from speech practice under the total two principles—cooperative principle and polite principle.
从“合作原则”和“礼貌原则”这两条总的语用原则出发,结合演讲自身的特点加以归纳,在演讲中特别要遵循“得体”、“鼓动”、“协调”这三项准则。
参考来源 - 演讲的语用因素考察·2,447,543篇论文数据，部分数据来源于NoteExpress
The pragmatic research holds that humor results from the violation of the maxims of Grice's Cooperative Principle (CP).
种种研究一致认为幽默话语违反常规话语的逻辑和会话原则。
This thesis analyzes the relation between pragmatic rules and humour from five aspects:conversational maxims, conversational implicature, deixis, presupposition and speech acts.
分别从五个方面分析了语用原则与幽默的密切联系：会话交际、会话含义、指示、前提、言语行为。
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