A niche is a small, but profitable, segment of the market where there is demand for your product.

定位的市场是很小的，但也是有利可图的，是市场上对你的产品有需求的那一部分。

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Manufacturers have to find another niche product, or another market in which to sell their existing product.

制造商们不得不寻找另一个利基产品，或市场来销售现有产品。

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The only way to beat them is to know them well and provide a product or service enhancements that are presently unavailable to their customers in that potential market niche.

击败他们的唯一办法是知己知彼，并提供那些消费者在那片利基市场上还无法获得的产品或服务。

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The authors tell a story of owners of a bakery, with an incredible niche product and market, who refused to sell their business to receive an incredible cash windfall.

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The product has grown by mostly word of mouth, and serves as a beautiful case study for other makers and inventors who have a product that serves a niche market.

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They have done so in much the same way that firms attract customers: by tailoring their product to suit a particular niche in the market.

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