Develop a formal marketing plan that lays out a personal brand strategy and action plan.

完成一份正式的营销计划，列觉个人品牌营销计划和行动方案。

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Figure out a plan of action — the marketing plan — to build awareness and trial of the brand.

为此需要制定一个行动计划——也就是营销计划——去提升品牌认知和使用。

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Implementall sales action plans related to the respective markets outlined in the Marketing plan.

依照销售计划根据各自的市场执行相应的销售活动。

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From "Die Hard Trilogy" to "Batman Forever" to the many games based on "Star Wars, " the formula might seem like a no-brainer -- if a movie earns millions at the box office, why not extend the marketing plan from action figures and posters to something interactive, like a video game?

CNN: Lights, Camera, Interaction!

As I talked to many such leaders in writing my book, The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents, I realized that they all have a common thread they have both the courage to disrupt the status quo and the passion to make a positive impact.

FORBES: Three New Year's Resolutions For Marketing Change Agents