We watch as Berry's relatives exult at her return: "I'm excited to see her, " said her cousin.

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Mary Lou Cagle, who manages Bank of America's relationship with Exult, recalls how she and her colleagues sat down with their counterparts at Exult and pored over hundreds of business points for six weeks.

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And, yes, these type of shows also appeal to the primal need to exult over luxe, all those expensive and flashy-looking things that shine in the night or at least in the display case.

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