And if share prices do fall further, or if demand in America slows abruptly for some other reason, effective remedial action is still possible: the Fed could cut interest rates (as it did, too much so as it turned out, after the stockmarket crash of 1987) or Congress could cut taxes.

ECONOMIST: Heading for meltdown? | The

The most effective approach is to stamp out demand--it is far more effective to kill the message than the messenger or the intermediary.

FORBES: Magazine Article

When asked about bringing iPlayer to Windows Phone, the corporation's on-demand honcho, Daniel Danker, responded by saying it's not cost-or-time effective for the system -- thanks to a lack of support for HTTP Live Streaming.

ENGADGET: BBC not bringing iPlayer or live streaming to Windows Phone, blames Microsoft