Intangible assets play a crucial role in the creating trade entrance barriers, building customer loyalty, as well as to enhance the competitive advantage.

无形资产在创造行业进入壁垒，培养顾客忠诚，以及加强竞争优势方面扮演着至关重要的角色。

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This is crucial for building loyalty, and there is nothing worse than letting a customer down after they have a good experience.

这对于建立忠诚度来说至关重要，没有什么比曾体验过最佳服务的客户觉得失望更加糟糕的事情。

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The banks should set marketing strategy based on the features of college students, attract students to use credit cards by building links and developing customer loyalty and belongingness.

银行应根据大学生群体特征制定营销策略，从建立关系纽带，培养顾客忠诚度与归属感入手，引导大学生使用信用卡，达到对大学生信用卡的营销目的。

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His organization is so successful at building customer loyalty that he has created a learning company called Hospitality Quotient to share their best practices with corporations and government.

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At the same time, they have worked to improve their packaging, expand their product lines, and do a better job of branding their own products in hopes of building customer loyalty.

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But with so many in the industry caught up in the arms race of who can give out more rewards, no one has stopped to notice that most of them aren't particularly effective at building customer loyalty or returning profits.

FORBES: Loyalty Programs Lose Points With Shoppers