You may have brand supporters who are influential in social media, and it's smart to utilize what you have before you seek out new people.

或许你已经有了一些在社会化媒体中颇具影响力的支持者。在你寻找新人之前善于利用你已经有的人脉资源是一个聪明的办法。

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Understanding that the social web is far more extensive than Twitter, blogs, and Facebook, brand managers search across the entire web to locate where influential dialogue transpires.

要知道，社会网页远远比Twitter, blogs和Facebook等工具更包罗万象。品牌经理搜索全部的网页后，定位于那些能散播有影响力的会话的地方。

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Those making the World's 500 Most Influential Brands list are selected on a criteria based on market share, brand loyalty and global leadership.

世界最具影响力品牌500强榜单是根据市场份额、品牌忠诚度和全球领导地位来确定的。

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Moms say recommended product posts from a friend are 16% more influential than those from a brand, and posts from other moms are 55% more influential than posts from a brand.

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Because images are easy to produce, consume, share and collect, they democratize influence and breed a new tribe of highly engaged brand advocates and influential users.

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According to Gensler, there is value in the idea of a brand or individual striving to be an influential force in their respective field.

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