The play has no box-office appeal.

这个剧没有票房价值。

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In the West, for many years, actors for leading roles were chosen primarily for their box-office appeal.

过去许多年里，西方一直根据演员的卖座率来挑选主要演员。

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Critics have suggested that many of the star names were only introduced to boost the film's box-office appeal.

评论家认为，不少明星的加盟只为了增添该片的票房吸引力。

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Woo's producing partner, Chang, says the need to prove box-office appeal has slowed Woo's creative progression from where he left off in Hong Kong.

CNN: The Next Mission

Mr Duerfahrd worries that the pressure to make box-office hits with a wide appeal is taking a toll on both bad and good movies.

BBC: Razzies vs Oscars: Can bad movies ever be good?

He generally participates in ensemble casts -- Anna Karenina, the Sherlock Holmes franchise, Soderbergh's Contagion, The Holiday -- making his singular box office appeal somewhat more elusive.

CNN: STORY HIGHLIGHTS