Balance scorecard is a new method in strategy management and performance evaluation, after improved, it can be used in the management of public sport stadium.
平衡记分卡法是一种组织战略管理和绩效评价的新方法，经改进可以用于公共体育场馆的运营管理。
Based on this, the method of using the balance Scorecard in the marketing combination strategy then arises at the historic moment along with it.
基于此，将平衡计分卡应用于市场营销组合策略中的作法便随之应运而生。
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