And that sporty coupe parked out front inevitably makes way for something more practical, or at least more amenable to strapping Baby into a rear-facing car seat without prompting a visit to the chiropractor.
For Soap.com, Lore and Bharara will employ the same merchandising strategy that they used to grow Diapers.com: lure in customers with fast delivery on low-margin goods--like baby formula and now, toilet paper--and then profit from higher-margin products like car seats and, with Soap.com, vitamins and beauty products.